Social Media Marketing is a bit intimidating to some when starting out, particularly because it’s such a broad term, and can be done in so many ways. Social media marketing is not social media networking. Most people are familiar with online social networking, but that is only the beginning when it comes to marketing online.

The term Perpetual Internet Traffic Machine refers to the components of your internet sales presence which gets internet traffic without the need of PPC, other ads, or traffic exchanges.