For those in network marketing who are programmed to “lead with the product” or “lead with the opportunity”, it might be the most difficult thing to do to convince yourself how or why this is not necessarily correct. When you do this without the focus first being on the people, and the personal relationship, you may end up having to talk to many more people to get to one to sponsor into your business. Think of sewing seeds in unprepared soil and then doing the same in a well cultivated garden. What are your odds of germination and a healthy crop in either case? Read more »