If you are an entrepreneur in Network Marketing, no matter what, your primary activity is exposing new people to your business.
Whether it’s having a conversation, one on one or three way, or having someone look at or attend a presentation, these are your money making activities.
This is why you make that list, and why you do any amount of social networking or internet marketing.
So yes, some of this time on writing blog posts, networking online, etc. does in a way qualify as your revenue generating activity.
But it might not be an amount of time as much as it is the quality of time you spend.
Spend more time giving value and helping people than you do promoting yourself and you’ll reap the rewards of that.
And then if you at least talk to one person each day about your primary business (as a starting point), and create a habit of that, then after 90 days expose at least two people every day to your opportunity, think of where you will be after that 90 days!
If you are experiencing a shortage of people to talk to then spend more time socializing until you increase those numbers and find people who have an interest!
Training is Necessary, but Not a Primary Business Activity
So many of you know that simply talking to people is not enough.
How are your communication skills?
Do you notice most people run the other way as you bring up your opportunity?
Then you definitely need more training in the core skills or recruiting and personal development and communication.
What results are you seeing from your internet marketing efforts?
Are you even measuring them?
If you think you need internet marketing and don’t know where to start, you are not alone.
It could be that you are at the point where you should be spending 30 – 40% of your time on training for these skills, which are the most important.
But although training is a must if you are to be successful at your primary business activity, you can’t sharpen that axe forever, you have to start swinging!
I can help you your core skills and an internet marketing plan if you download my ebook, but it takes a commitment to yourself and a sound belief, vision, and a good deal of persistence and positive attitude.
It is an incredibly daunting task to add internet marketing to your business, but well worth it if you have the fortitude.
ButÂ it is still not your primary business activity!
The danger is in the overwhelming nature. It can cripple your productivity and that of your team if you do not have a good mentor!
The tendency is often to spend 80% of your time on marketing activities and less than 20% on your primary business activity.
This is the opposite of what it should be!
Ultimately, you should be spending 65% of your time on your revenue generating activities, 25% on marketing (blogging, etc). and 10% on training.
Much of the reason that we get so lopsided in spending time on marketing is due to a lack of self discipline and time management skills.
But then there is the problem of a lack of duplication in some attraction marketing techniques.Â But that can also be addressed with proper systems, mentoring and training.
So it may not even be a matter of the amount of time that you spend on your primary business activity, but the quality of time.
The right training and systems are essential to your success.
But if you haven’t an idea of how much of a percentage or your efforts are going toward actually being able to expose people to your opportunity, and if you are generally unsuccessful at converting or closing them into your business, then a reassessment may be in order!
Your primary business activity should be the most prominent and successful use of your time!