Improving Page Rank and Alexa Score; What They Mean, How to Do it and Why You Should

What Are Page Rank and Alexa Score?

Overall, Google Page Rank (GPR) is an indication of how Google interprets your site’s authority.

GPR is based on the number of links to your site, and the GPR of those sites linking to yours.

Alexa Score or the Alexa Traffic Ranking (ATR) is based on the amount of traffic your site gets.

And there’s a correlation between page rank and Alexa score, although there are outliers such as low page rank sites with high traffic and vise verse.

But the predominance of evidence shows a definite association.

In other words, the better your page rank, the more likely you are to have a better traffic rank.

This also would seem intuitive since your preferred placement in search results should result in more traffic, and ultimately more links to your site.

So how can you tell what your Google Page page rank and Alexa score are?

Well there are many ways to determine your page rank and Alexa core,  some of which are just by going to and Page Rank Checker all the time to get them.

You can also add widgets from each of these sites (as you can see on the lower right sidebar on mine) that give your current stats.

There are many other methods, but using a browser tool bar like the Alexa toolbar (or for Firefox, the Alexa Firefox Add-on or the Firefox SEO Status Page Rank and Alexa toolbar are additional ways to monitor your stats.

Either one also gives you additional data, and as I mentioned, and there are other ways to monitor your page rank and Alexa score. But mind you, your activity directly relates to your results! For my main URL, it varies according to how much traffic I’m currently driving:

How to Improve Page Rank and Alexa Score

I’ve included this video to show you how I’ve improved my Google page rank and Alexa score from from 1 to 3 and 197,000 to 147,000, respectively, in just 2 months time.


Until I successfully had content syndication working in my favor, my page rank and Alexa score had been holding consistently at 1 and ~239,000 consistently, and then after some tribe syndication in Unified Tribe, they held pretty consistently around 1 and 197.000 or so for a long time.

Finally with the added power of TribePro and SEOPressor together, I’m finally down to 147,000 and holding on Alexa and have reached a page rank of 3 with generally around 200-400 unique visitors and around 275-480 page views per day.

In addition to the on page SEO and inbound links from content syndication, a couple of plugins are essential for improving your page rank and Alexa score that resutls.

The  Gogle XML sitemaps plugin is also a must for your blog, helping search engines evaluate your site, and getting better indexing.

The WordPress related posts plugin or Outbrain will help keep readers engaged on your site, lowering your bounce rate, and improving your page rank as well.

And commenting on others sites, especially those with a higher page rank, will improve your page rank as a result of back linking from what Google sees as high authority sites.

Focusing on these simple steps were all I have done to achieve this improvements in my page rank and Alexa score.

So Why Should You Improve your Google Page Rank and Alexa Score?

If you are interested in improving your blog’s traffic, getting more leads for your business, then you will definitely want to improve your page rank and Alexa score.

The quality of your traffic is part of the reason as well; your page rank is based on quality of back links.

The amount of your traffic will increase from search engine results due to the improvement in page rank.

So getting to page one of Google for selected keywords is important to your overall traffic strategy.

And creating high quality content that is empowering, enlightening, educating or entertaining will cause people to stay longer, share and comment, which will help increase your page rank.

Once you realize this and put these strategies into motion (and it does take a bit of consistent persistence!), I am sure your page rank and Alexa score will improve as well!

49 Responses to “Improving Page Rank and Alexa Score; What They Mean, How to Do it and Why You Should”

Read below or add a comment...

  1. Micah says:

    Great post Vicki!

    All it takes is a few plugins, a little bit of know-how and some awesome content!

    • Vicki says:

      Thank you Micah! Yes, a little incentive such as higher page rank will motivate you to see these things through too!

      Wishing You Tremendous Success,

  2. van025 says:

    This is a very good post providing a lot of informative stuff on the topic. I always like to leave comments whenever I see something unusual or impressive. I think we must appreciate those who do something especial. Keep it up, thanks.

  3. another great reason to increase your page rank is because it increases and link juice value of all your outbound links. Also a reason to post content on other pages that have higher page rank because of the inbound link juice

    • Vicki says:

      Good point Claude, thanks for adding that! It’s true, and the more you offer in value to your fellow bloggers, the more they will come back!

      Thanks for stopping by to comment!
      Wishing You Great Success,

  4. Penny Turko says:

    Thanx Vicki! You always provide such terrific cntent that is so helpful for all! Looking forward to your next Post!

    • Vicki says:

      Hi Penny,

      Thanks so much! It’s good to see you again, thank you for stopping by and commenting! See you around the Tribe!

      Wishing You Fabulous Success!

  5. Amanda Gordon says:

    I think pagerank is very important when people are looking to sell/flip their sites. Other factors being equal, the site with better pagerank generally commands a better price.

  6. Cindy Tindle says:

    Great introduction to page rank basics and why it is important. Blog like yours is very helpful for newbies like me who are yet to see success on the internet.

    • Vicki says:

      Hi Cindy,

      Thanks! I’m glad you like the content here, if you have any questions be sure to let me know!

      Wishing You Great Success,

  7. Tina says:

    Thank you for your great info Vicki! I have just recently started my own blog.
    May I ask what kind of plugin are you using for your signature?

    • Vicki says:

      Hi Tina,

      Glad you found this useful, I know it’s overwhelming all that you can consider starting out but I’ve really had fun with it — as for my signature, it’s not a plugin but an image file, I even wrote a post about creating your online signature too :)

      Let me know if you have any questions!
      Wishing You Wonderful Success,

  8. John Mak says:

    Hello Vicki, very good and helpful information here about improving rankings and alexa numbers. It’s hard sometimes to know though if that numbers are always correct. Thank you for sharing,

    • Vicki says:

      Hi John,

      It is indeed a bit confusing, and I thing the numbers are somewhar subjective… For example the way that Alexa measures traffic is somewhat unclear (look at the differencees for example in even WordPress stats vs Google Analytics). and to make matters eve more confusing it seems Alexa counts visits by the existence of their add on in a brower which may not be there or might be blocked in many cases. So, people can often improve their rank by visiting their own site or payingf a service to do so with these sorts of add ons, bdut then the numbers really are not realistic!

      Thanks for stopping by and commenting!

  9. DJ Trinity says:

    My blog’s Alexa rank was affected when I removed the Alexa Sparky extension for Firefox. I did it because I installed another extension that included a PR checker. I didn’t know that it would make my rankings suffer. I’ve reinstalled the Alexa Sparky plugin and I hope that my Alexa ranking would go “down” again.

    I guess the visitors of the website are who improve the page rank !! we can’t assume that we can get it better because the visitor must install the Alexa toolbar.

    In fact, Alexa wants to count the high quality visitor, as what they see is that people who install there toolbar are the quality ones.

    Great Post About Alexa, thanks for it.

    Btw, nice blog. Enjoyed reading your posts. I’m adding you to my blogroll if you don’t mind. :)

    • Vicki says:

      Hi DJ,

      That is interesting, not compeletly surprising though, since people’s own visits to their sites (and while using the Alexa add ons) are counting in their ranks… as I had mentioned in my response to John’s comment… It would seem in some ways then that the Alexa rank is a matter of appearances though some what important to the ranking as it turns out!

      Thasnks so much for including me in your blog roll, I am honored!

      Wishing you Tremendous Success!

  10. Gazoomy says:

    I’ve found Alexa ranking fuxuates greatly, especially with a new site. They base their ranking on an increase of visitors over a period of time, so if a new site has 100 visitors a day one month and 200 visitors a day the next month, then the Alexa ranking will shoot up. From then on, if the site maintains only 200 visitors a day then the Alexa ranking will drop. I have one site that reached 300k in Alexa, but has now dropped down to 4m despite having a large amount of daily traffic.

    • Vicki says:

      That is interesting, thanks for adding this perspective. I’ve found my own stats at Alexa held consistent at around 239,000 until I sucessfully had content syndication working in my favor, and then it held pretty consistently around 197.000 or so for a long time, and finally with the added power of TribePro and SEOPressor together I’m finally down to 147,000 and holding on Alexa and have reached a page rank of 3 with generally around 200-400 unique visitors and around 275-480 page views per day.

  11. sapir says:

    hi Vicki,
    thank you for this helpful content!

  12. Peter Rubel says:

    Thanks Vicki.

    I thought you might be interested in this trends post suggesting the traditional web is shrinking even as FB, mobile, social media & video is growing.

    • Vicki says:

      Hi Peter!

      Thanks for that, actually it’s not surprising, and now I don’t have to feel quite so bad about never having been an SEO expert, albeit I’ve finally learned a few things and have been able to utilize some tools along with social proof and syndication to get better search placement for particular keywords. However, the point is truly growing more evident, that search is becoming less relevant and social is much more relevant for the user.

      Again, thanks for stopping by and adding value here!
      Wishing You Continued Success,

  13. danika says:

    Ive come back, I bookmarked after reading your post on blogging blunders.

    This is another really interesting read, I think that in some tech industries gpr actually adds a degree of credibility and is a good exercise in branding. If you think of how people use banner advertising to associate with the more prestigious sites on which they advertise having a decent gpr in the toolbar on a site might mean you have a little more time for it.

    Obviously this only works in industries where the majority of people have the google toolbar but in marketing/seo and other such fields I think this added credibility helps.

    • Vicki says:

      Hi Danika,

      Welcome back! I appreciate your thoughts on this, it is true that the added credibility of these good stats does help in cases of advertising. And even in social proof I would say, it all comes back doesn’t it!

      Wishing You Fabulous Success,

  14. CBSE Sample Papers says:

    is it right to say that a website have good page rank can get traffic only with reason that it have good page rank?

    • Vicki says:

      No, you can certainly drive traffic to your site via a number of methods (such as leaving comments on blogs with good page rank). But you need Page Rank to be helpful for organic search traffic. Even then, I have had 8-10% search traffic when I had a page rank of 0 and 1. However, with a page rank of 3 I now have 34% of my traffic coming from search results.

  15. Thanks for the post and especially the video! Working on increasing both scores as well as constantly adding content!

  16. Rank Checker says:

    High PR does not necessarily affect the traffic on your website. It still depends on the quality of backlinks. Some might have high PR but have zero traffic. Keyword research has big portion to determine failure or success of driving web traffic.

    BTW, Thank you Vicki for sharing the video!!

  17. Chris Fairchild says:

    Page Rank and traffic are definitely two sides of the same coin. By increasing PR (through high quality backlinks) traffic will tend to grow if only from the links themselves. As the quality and quantity of your links grows, so will your PR allowing you to rise in the SERPs thus increasing traffic and ATR (lowering it actually) correspondingly. As you said though, it all starts with great, thought provoking content.

    In all these areas, you’ve proven yourself tops! Thanks for the excellent guidance.

    • Vicki says:

      You’re right Chris, they are two sides of a coin and work in concert to bring you more traffic, as a result of the better SERPss!

  18. Risham Chawla says:

    I always find your posts interesting and informative. As a owner of a new website and e-commerce business, I’m overwhelmed with everything to read and how much one needs to do to push a website up in rankings etc
    Can you suggest someone I can consult and help me evaluate what is critical so our rankings improve?

  19. Alex says:

    Some of my websites with over 7 years old, unique and quality contents, update frequently, and with over 2,000 pages have huge traffic but always getting PR0 to PR1. This is really frustrated and strange. The big problem is that no advertisers willing to buy ads on my websites despite there are over 3,000 Page Impression daily.

  20. Amazing post as usual, Vicki. :) Sometimes just doing the regular SEO is not enough to get us ranked higher in the search engines, we have to do something off the book to be able to get a better rank. I have learned that the hard way, I’ve spent months working on it and I’m glad that it did work eventually.

  21. Jason says:

    I am still confused about the pagerank scoring system. The lower the page rank the worse off a site I have? Like, I have a PR of 3. But what does it mean to have a PR of 10? Is 10 better than 3?

    • Vicki says:

      No Jason, the higher the page rank the lesser ranking you get in Google (I know, it seems backwards, but if you check Facebook for example, it has a page rank of 1)

  22. John Smith says:

    Google is really a very popular search engine of today’s time and it’s not always clear where they are basing their algorithm but one thing is for sure that we should abide with their guidelines in order to rank higher on SERP’s.


  23. Steve Zakur says:

    This is a very helpful posting. I’m pretty new to this game and you did an excellent job of breaking it down and making it actionable. Thank you.

  24. mobilya says:

    i cant increase my google pagerank i add many websites but my pagerank is only two what i should do for it?

  25. Hello Vicky! l Really enjoy your blog, l would like to ask you, what can a newcomer in internet marketing do to make money, even 100$?

  26. Thanks for your advices. I will try it, and I hope I can get a better ALEXA Rank as soon as possible. Have a nice days… ^_^

  27. oconnor says:

    I really like your post. Thanks and please keep it up. If you want this kind of useful accessory, it can have on the North Face retail store storenorth taken from the front. Such a nice post…!!!


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