Using Keyword Research, SEO and Social Media to Dominate Search Engines

Posted by Vicki in Search Engine Optimization, Social Media Marketing

You are probably aware of how important it is that you are using Keyword Research, SEO and Social Media to Dominate Search Engines. But have you considered how much more powerful they are when used together?

Using Keyword Research, SEO and Social Media to Dominate Search Engines

As a matter of fact, using these things in combination rather than in isolation or by missing just one, you will rank much higher in search engine results for your targeted keywords.

Keyword Research, SEO and Social Media to Dominate Search Engines

Your By-the-Book SEO

For example, you may be practicing good SEO habits, such as ensuring that your HTML tags are associated with your keywords – in your title and other meta tags, image ALT tags, as well as your body text and URL.

The keyword phrase might appear in your post title, as close to the beginning as possible, and at least three times in the body text, and at least in the first and last paragraphs.

You also may have even taken into account the LSI (Latent Semantic Indexed) words, which indicate more relevance of the particular content to the given search term. You may have placed as many as 20 or 30 of these words throughout your content.

Or you may have thought to place a few deep links within your post, ones that lead to other articles within your site. I have a few more basics here if you need a bit more on the keys to effective SEO. Nothing too technical, actually simple and powerful!

But, if you went through all of this trouble, yet did not take time to do a little keyword research to be sure that you have selected your primary keyword phrase carefully, it may be somewhat of a wasted effort.

Keyword Research, SEO and Social Media to Dominate Search Engines

The Keyword Key

Keyword research for your primary keyword phrase should be done in order to maximize your SEO.

Being Keyword Conscious at the same time you are SEO Savvy will result in a higher search engine rank. Effective keyword research is important because it brings in a much more highly targeted audience.

In this case the searcher is looking for the content that you are providing, and the longer the keyword phrase, the more targeted the search. And a nice side effect of this is going to even benefit the search rank in another way; a decreased bounce rate (longer period of time the reader stays on your page).

Now with this post I have a kind of ridiculously long keyword, but I’m really trying to make a point as much as I’m trying to be SEO primed. So I hesitate to repeat the same long phrase enough times to have a decent SEO score here, so at least here goes one of those required H2 tags!

Combining Keyword Research, SEO and Social Media to Dominate Search Engines

The Social Media Secret

The fact of the matter is this; adding effective social media marketing is an added layer that increases the power of your keyword research and SEO efforts by a mile.

What happens when you use social media marketing correctly is that you become a source of value for your target market. You create content that becomes viral by it’s popularity within your tribes.

For example, the more people that subscribes to your RSS feed, the more you enhances your SEO. Using Social Bookmarking to Improve Your SEO is another integral part of of the Social Media puzzle in that it continues to build backlinks to your site.

Another benefit of these sites is that once you have accumulated votes on your content there, it not only gives your page even more visibility on that specific site, but it enhances your traffic even further, bumping your SEO not only by the link value but the increased overall traffic and Alexa ranking.

However, effective Social Media Marketing not only adds a boost to your search engine ranking by an increase of inbound links, and overall popularity, but it may also add a bit of a twist in your headline selection.

Consider the dilemma of having a post title that is going to catch the attention of a potential reader, but at the same time contain a long tail keyword phrase that is going to allow you a potentially top of the first page rank on the search engine results.

Might pose a bit of a problem, no? Well, this is where you may even make it fun. Wacky titles might be possibly intriguing enough to catch attention and yet contain a great keyword phrase.

And my friend Shaylee Gregg has recently written about the importance of integrating good SEO practices with Social Media. One thing to keep in mind is that if you are working to integrate your links with other bloggers, be sure that you are not using the ‘ref=nofollow’ in you HREF tags!