Using Keywords, SEO and Social Media
You are probably aware of how important it is that you are using Keyword Research, and you might realize how important SEO and Social Media are as well. But have you considered how much more powerful they are when used together?
As a matter of fact, using these things in combination rather than in isolation or by missing just one, you will rank much higher in search engine results for your targeted keywords.
Your By-the-Book SEO
I have written a post on the Keys to Effective SEO, which give you the basic and most essential tools like your on page SEO coach, the SEO Pressor plugin. I could not do anywhere near as well as I do without that!
Practicing good SEO habits includes ensuring that your HTML tags are associated with your keywords – in your title and other meta tags, image ALT tags, as well as your body text and URL.
The keyword phrase might appear in your post title, as close to the beginning as possible, and at least three times in the body text, and at leastÂ in the first and last paragraphs.
You also may have even taken into account the LSI (Latent Semantic Indexed) words, which indicate more relevance of the particular content to the given search term (place as many as 20 or 30 of these words throughout your content).
And you may have thought to place a few deep links within your post, ones that lead to other articles within your site.
But, if you went through all of this trouble, yet did not take time to do a little keyword research to be sure that you have selected your primary keyword phrase carefully, it may be somewhat of a wasted effort.
Keyword research for your primary keyword phrase should be done in order to maximize your SEO.
Being Keyword Conscious at the same time you are SEO Savvy will result in a higher search engine rank. Effective keyword research is important because it brings in a much more highly targeted audience.
In this case the searcher is looking for the content that you are providing, and the longer the keyword phrase, the more targeted the search. And a nice side effect of this is going to even benefit the search rank in another way; a decreased bounce rate (longer period of time the reader stays on your page).
Now with this post I have a kind of ridiculously long keyword, but I’m really trying to make a point as much as I’m trying to be SEO primed. So I hesitate to repeat the same long phrase enough times to have a decent SEO score here, so at least here goes one of those required H2 tags!
Combining SEO and Social Media to Dominate Search Engines
The Social Media Secret
The fact of the matter is this; adding social media marketing for content syndication increases the power of your keyword research and SEO efforts by a mile. Especially now with Google’s new algorithm changes.
However, effective Social Media Marketing not only adds a boost to your search engine ranking by an increase of inbound links, and overall popularity, but it may also add a bit of a twist in your headline selection.
Consider the dilemma of having a post title that is going to catch the attention of a potential reader, but at the same time contain a long tail keyword phrase that is going to allow you a potentially top of the first page rank on the search engine results.
Might pose a bit of a problem, no? Well, this is where you may even make it fun. Wacky titles might be possibly intriguing enough to catch attention and yet contain a great keyword phrase.
And you certainly cannot forget the importance of integrating good SEO and Social Media.
The SEO and Social Media Winning Pair
Combining all of these factors will have your rankings improve when using them collectively, more powerful as a cohesive tool!
As long as you have a balance of good keyword and LSI presence, inbound links, and SEO layout of your content, you’ll probably fare very well.
It is the combination of Keyword Research, SEO and Social Media to Dominate Search Engines that will have you on Google’s front page every time!