The term ‘Attraction Marketing’ may be new in its context of online marketing, but the concept has been around for as long as there have been marketing and sales.

In fact, sales and marketing have never been successful if not based on relationships first, building know-like-and-trust, while solving the needs or problems of a target market, or providing pleasure to the same.

And let’s not forget the implied association with the Law of Attraction, which in terms of having success or being able to solve the needs of a huge target market, goes right in line with using attraction marketing.

The point is, that if you are open, honest and transparent, hold yourself to the level of integrity that you would expect of others, and GIVE without want, and continue giving without an agenda, then your rewards will come back to you ten fold.

But to be more specific, there are some key reasons that you should consider using attraction marketing rather than running around cajoling your friends and family, selling your product and opportunity to anyone within earshot.

There are certainly more reasons to follow this approach online, however these are at least the three most important reasons that I can think of

1- Targeting a Specific Market

Using key words, specific groups, forums and social networks, on or offline, as well as many available tools online, it is possible for you to target your specific niche, and begin addressing the needs of those people in that market.

With MLM, it is possible to be within reach of thousands of people already interested in the industry, who want to succeed in it! These are people you do not have to expend energy explaining what network marketing IS or the reasons why they should be on autoship OR why they must understand their ‘why’ and have persistence.

And in this group of like-minded people, you have the opportunity to build know-like-and-trust, and forge meaningful relationships that you may never have considered possible before.

2 – Generating Your Own Leads

Using various methods of social media marketing, blogging and lead capture, whether or not a systematic approach, you will begin to grow your own list, one which becomes your most valuable asset in this industry.

And given the market you are targeting, for example, other network marketers, although some will not need or want what you have to offer, some will appreciate it and you will benefit from widening your net in the industry.

Companies change and go out of business, and those contacts become even more valuable as that happens. While some may currently be pursuing their own opportunity, some of them may be looking to join you.

3 – Eliminating Rejection

One of the best things about attraction marketing is that it eliminates the rejection or NO that you have to sort through to get the YES that you are looking for.

If someone does not wish to take you up on your offer of some kind of value, or you just do not hit it off, they are not interested and you waste no energy on them.

Secondly, it helps you sort through your prospects for the ones that stand out, the ones you WANT to work with, who really do want to do what it takes to succeed. You will see this in them, and they you.

The relationship is building by this time, and you’ve got the best part of the success factor within your reach – RETENTION!

If you are struggling to find a way to make Attraction Marketing work for you, there is solution that is working to bring leads into my business and can for yours as well. It is a proven, duplicatable, industry standard training and attraction marketing system that will give you the plug and play ability to generate leads and train your team, assembled by industry leaders. It will explode your business!

To Your Ultimate Success!

This entry was posted on Monday, May 24th, 2010 at 7:13 PM and is filed under Core Training, Social Media Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.