You hear it all the time, the only way to compete successfully anymore in MLM is to use attraction marketing to generate thousands of free leads per month online, and monetize your list with funded proposals.

They say ‘Old School is dead’ and ‘New School is in session’. But does ‘New School’ in and of itself guarantee or speed up your building a long term residual income?

Is marketing online now the only way to build a business? You might think so if you believe everything that you see.

But the bottom line is that network marketing is built on relationships and moving product.  It should not be made out to be anything more complicated than that.

Certainly there are multiple ways to go about this business, and a multi-faceted approach would seem to be the best bet.

But does the percentage of people you can actually build relationships with increase exponentially just because you may be able to get thousands of people into your sales funnel each week?

Do you really believe it when someone says they are getting tens of thousands of leads a month and hundreds of reps per month into their primary opportunity using an online marketing system?

Are those leads qualified and targeted? Are those systems affordable, do-able, and the results duplicatable for all of your target market? You know you still have to work to achieve anything close to these results. And then, wouldn’t you possibly be losing some really good prospects in the shuffle?

But while these systems do help, they are not the end-all be-all solution to MLM success.

Nothing in This Industry Has Really Changed

The truth is that you still have to build relationships in order to succeed in this business.  That means that people have to personally get to know, like and trust you, and that means one-on-one.

And for them to know like and trust you, you have to offer value, offer something that will help them to succeed. For what they are after is the same thing that you are after; financial freedom.

The fact of the matter is, the basis of using attraction marketing in MLM is that people will be attracted to someone they believe can help them to succeed.

And the next proven-to-grow-limbs-back juice or the next pre-launch opportunity that comes along will not accomplish that.

Neither will the ultimate 30,000 leads per month generating system that will have you spending hundreds of dollars per month and trying to recoup that by selling people your system.

That auto-responder should never take the place of your personal phone calls and emails. Moreover, people that you sponsor in a less personal relationship will likely be the first ones to leave your downline to chase after the next best system or opportunity that comes along.

Although social media has provided a multitude of new avenues by which we can attract people and begin to build relationships, a truly wonderful advantage for this business, it still boils down to Know-Like-and-Trust.

So what do you want to be marketing? Your system, or yourself ?

Some people are spending more time and energy marketing their marketing systems than they are actually doing the core business building activities that they should really be doing. Sure, that  may help them to recoup the costs of those  systems. But how much of that marketing effort is really building a long term passive residual income?

You may have realized by now that your success does not depend on what your primary method of business building is, whether that be online marketing or prospecting the old fashioned way, while you certainly may be more inclined to one vs. the other.

The Keys to Success are Not the Product, Plan, or Particulars of Practice

It isn’t a matter of having THE absolute best product (let’s face it, a product that is marketed via MLM has no choice but to be superior to what would be otherwise available or you should leave it alone).

It most certainly isn’t about being in at “pre-launch”! On the contrary, your chances of wasting your time are tenfold in a ground floor opportunity, especially going from one to the next!

And the key to success is not to have the latest patent pending (is there really?) most powerful compensation plan that pays 90% (no company could afford this without hidden breakage).

Although, you should know what number of people you will need in your organization to reach your target income on the back end (when you stop sponsoring new people and retire). And, your policies and procedures should not prevent you from collecting commissions should you for any reason stop enrolling new distributors.

The Keys to Success are the Skills for Success

What it amounts to is this: What your success ultimately depends on is really you, your desire, and persistence; your will to succeed. Noone should fail in this business unless they quit.

It boils down to your taking the time to learn the skills you need to do this business effectively, to treat is as a business, and stop chasing after every flitting new product and ground floor opportunity that comes along every few months.

If you truly want to succeed you have to do nothing less than improve yourself, learn the skills that are necessary, and be able to help others do the same.

You must write down your goals, and be of a positive and successful mindset.

People may scoff at the self-help and personal growth books often touted by MLM leaders, but if the people who are making multiple six and seven figure incomes are telling you about books which were key components in their own development and training, while others are pooh-poohing the same, who are you going to listen to?

It is absolutely necessary to be good at communicating with people, and knowing how to get others to listen to you. Your own listening skills  should be first on your list of self-improvements if you are at all challenged in this area.

And if you have limited means to get out and talk to people, or just do not want to talk to your warm market about your business, then take the time to learn the skills to marketing successfully online.

This system provides some absolutely fabulous ways to enhance your leadership and duplication using online methods taught by the industry’s most successful leaders.

If desire to help people is genuine, and is not attached to an outcome (their joining you in business), then with your building your own skill set and confidence, and a successful marketing system, you will attract people to you that you may never expect.

The universe will bring back to you what you transmit, as like attracts like, and you have no where to go but to succeed!

Wishing You Enormous Success!

Tags: attraction marketing in MLM, auto responder for MLM lead generation, Building know-like-and-trust in MLM, funded proposal for MLM, how to succeed in mlm, new school network marketing, new school vs old school MLM, old school MLM faults, online attraction marketing in MLM, pre-launch opportunity

This entry was posted on Tuesday, November 17th, 2009 at 3:20 PM and is filed under Core Training. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.