What is Attraction Marketing?

Attraction Marketing is a term used so often anymore that most people may already understand it. But I’ll get into that in a minute…

But is there really a return on investment to be realized?

Well, if you think in terms of your time invested in traditional prospecting, it might seem a bit more cost effective than you realized before.

How much of your time do you spend pitching your product, service, or opportunity to everyone you meet, most of whom probably have no real interest in what you have to offer, or worse, need convincing?

Would you rather use a marketing system do the sorting for you, and bring people to you that are interested in the same things you have to offer? Wouldn’t you rather eliminate a lot of wasted time?

That is time you can be using toward cultivating relationships with those you have a better chance of wanting what you have to offer.

Attraction Marketing is Really an Old Method

Attraction marketing is really something that many sales people have been using for many, many years. But with the recent explosion of online social networking, it has taken on a new life, and attraction marketing has been reborn, so to speak.

It really is just providing value that those who need will be drawn to. It is a way of finding those needles in the proverbial haystack that would otherwise take picking through every single straw in order to find.

If you use attraction marketing methods, you will draw those needles to you rather than having to sort them out from the hay stack yourself.

Social Media and Attraction Marketing

The problem with social media is that many people are using it for marketing and just spamming potential customers away.  If you understand how important trust is you wouldn’t consider that.

If you require repeat customers (which is often the case, as new customers always cost more time, money and/or effort to attract), and if you understand the importance of the ‘know, like and trust’ factor (particularly the latter), you would never spam.

Like the old saying ‘The fortune is in the followup’ implies, the relationship is key. Only 2% of sales are EVER made on the first contact, only 3% on the 2nd, and 10% on the 4th. It is known that 80% of sales occur on the 5th to 12th contact. Why do you think this is?!

BUT there is an inherent problem in using attraction marketing for your network marketing business, and that is the syndrome of information overload and lack of focus.

To save time with the distractions of wandering about the internet trying to get a handle on this Attraction Marketing concept, and putting it to work to generate leads and begin building relationships (for you as well as your team), it pays to use a replicatable (yet customizable) system.

Though there are many of these systems, and several that I’ve used, I recommend just one of the 18 that I’ve tried for its duplicatable qualities and marketing value. You can take the 30 day coaching from this industry leader for $1 at DotComSecretsX for a lead generating, training and funded proposal offer, it is the best in its category.

You Must Give Before You Get in Attraction Marketing

When you think of it this way it seems logical that if you just provide enough of what you have to offer so that people who actually do want that come for more, allowing you to build the know, like, and trust that is required before anything else, you will achieve your desired results.

And you have to be the person that people want to be around, someone with a positive outlook, who has confidence and is willing to lead by example.

Success will be yours when you put your mind to learning what your target market wants and needs, and giving that value freely and without want.

To attract your market to you rather than you having to chase them down will also give you more satisfaction in addition to your target audience. The ability to help more people should provide you some value as well as the other way around.

Take these ideas to heart and you should see an improvement in your ability to attract others to you! Attraction marketing should come naturally to most people.