There are a few basic but critical things that you will need in order to grow your network marketing business successfully. The problem is, many people who have been in the industry have no idea about some of these concepts.

That is because they have come from the idea that people need no real skills to do this, just make a list of everyone you know, and lead with your product and opportunity, they will sell themselves!

Well, the problem here for one thing is with the term ’sell’. People hate to be sold. What you really want to do is qualify your leads, so that you are speaking with a more targeted audience of entrepreneurs who are interested in working a business to create their fortune.

To truly break from the pack and achieve your ultimate goal, passive residual income, you need to do:

1. Targeted lead generation

2. Automated prospect follow-up

3. One-on-one relationship building

4. Sponsoring and

5. Training

If you have a single system to perform all these functions, so much the better. If your MLM company or upline group does not provide system(s) to accomplish these targets, you absolutely have to set them up yourself. But it’s a lot easier to go someplace where they understand these MLM sponsoring secrets and already have an established, tested & proven system.

Let me tell you a bit about each aspect of the sponsoring system that I use.

1. Targeted lead generation. Why do you want to build the dream for somebody else? How do you think you’re ever going to make somebody have a dream? You only want to talk to people who ALREADY have the dreams, the goals, the desire to be successful.

Don’t put yourself in the position where you have to convince somebody to get up off the couch, turn off the TV, quit watching the football game and drinking beer. Leave those people alone. They need to do that stuff. We need people in our lives and in this world who do that. Let them do that.

ONLY talk to people who have the goals, dreams, desires. These are the warriors. These are the people who will build the business, no matter what. Target THOSE people. Then your business will be fun & exciting. You’ll have massive duplication when you work with targeted people.

How do you find them?

You want a lead generation system that brings you ONLY the most qualified people. A lead who is a reader is far more likely to have long-term network marketing success than most other leads you get. That is who you must target.

How? You promote a website that has only one objective: capture contact information. So when a visitor comes to your site, their only options are signing up or leaving. And you do your best to make them an offer they cannot refuse. I prefer to offer a great ebook because, again, Leaders are Readers.

2. Automated prospect follow-up. The secret in network marketing is following up with people. People are busy. Our lives are busy. It’s best to have an automated email system going out to these prospects. You need one written by a professional copywriter who knows how to tweak the mind, answer questions, create a relationship in print. You want your automated follow-up to create a relationship with ad copy.

It’s mandatory that you have a system in place to follow-up with people automatically, so you don’t have to do it. Because guess what?

You might be on vacation, on a company-sponsored, company paid-for, week-long trip to Italy. You need an automated follow-up system.

But that should not be assumed to replace the next most important key in building your business:

3. One-on-one relationship building: your most important MLM sponsoring secret. Network marketing is a relationship business. You want to sponsor them one at a time and bring them in one at a time.

The only way you can do that is to build a one-on-one relationship with those people.

I’ve seen organizations come online and they sponsor, sponsor, sponsor, recruit, recruit, recruit, using some downline building system. But none of those people ever upgrade, none of those people ever buy product, because there’s no relationship. If you ever tried to call one of those people and say, “Hey, I’d like to visit with you -”, they won’t even return a phone call.

So it’s most important to have relationships when you’re building the business. They’ve got to know that you care.

This step is crucial, so we’re constantly training people to do it. I do a live, generic MLM “relationship-building” training call 5 nights a week. No company is EVER mentioned on these calls. No products are EVER discussed.

You can bring your lead phone numbers to that call, if you want, and we’ll call them together. You’ll hear exactly what to say. We’ll establish that they’re definitely looking for a good way to make extra money from home.

They may already be in a business but that is ok. Three out of ten people will be looking for an opportunity now or soon, and another three will change companies in the future. All you need to do is give without want, direct them to the training they need, and support them.

When the time comes that it is right for them, they will ask you about your business.

And I promise you, if you build people, then people will build your business.

4. Sponsoring. Wow! I love that word, “sponsoring.” See, I take that word differently than most people. Why?

Because I take YOUR success personally.

When I’m your sponsor, I’m your sponsor for life. I’m 54 years old. And in 50 years or so, I’ll be going to your funeral, or you’ll be going to mine. If I’m your sponsor, that is the way it is. You & I will be in business together the rest of our lives.

So wouldn’t you rather sponsor people that you want to associate with? My mentor told me, “Only sponsor people that you’d want to go on a 1-month cruise with.”

Wow! How important is that? Don’t just sponsor somebody who can fog a mirror. ONLY sponsor people who you really want to build a business with.

5. Training. Absolutely the lifeblood of your business is teaching, training, coaching & mentoring new people on how to do network marketing.

You’d better have a team website. You’d better have a step-by-step Action Plan. You’ve got to train them.

They need to learn the skills of how to do MLM. That’s critical in the training process. You can train a dog. But for people, you have to teach them the skills they need to do this business.

But if you utilize a system that provides both cutting edge internet marketing training AND lead generation, then your team can begin immediately by duplicating your steps and taking massive action to get massive results!

You can just plug your people right into our training system, and the cycle begins again.

This is what you call a “Greased Chute” Step 1 flows smoothly into Step 2. Step 2 into Step 3. Step 3 into Step 4. Step 4 into Step 5. And step 5 into Step 1.

And so on and so on.

The term ‘greased chute’ means there are NO bumps along the way. No impediments, nothing whatsoever to even slightly slow the flow of a prospect from one step to the next.

To be long-term successful, you MUST have a ‘greased chute’ marketing system for your opportunity.  I look forward to your test driving this system and watching your business explode!

To Your Awesome Success!

Tags: auto-responder, automated prospect followup, growing your MLM business, mlm lead generation system

This entry was posted on Thursday, October 15th, 2009 at 8:52 PM and is filed under Core Training. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.