Backup Your Social Media Marketing Strategy

How do you spend your social media meltdown day?

Past outages of Twitter and Facebook, and the occasional actions of Twitter to lock down the accounts of thousands of its users last year had an impact on many who relied on these free services for their primary business traffic.

Many entrepreneurs use Twitter and Facebook as their primary social media marketing strategy to attract traffic to their websites.

So while these outages had every one of those users on an unsolicited holiday one day, the disruption highlighted the importance of building your online presence using a multi-faceted approach.

Your social media marketing strategy should always include increasing your search engine rankings, and building your perpetual internet traffic machine.

Although many serious internet marketers use a wide variety of traffic strategies.

But, many people had put most of their traffic eggs into the baskets of Twitter and Facebook.

If Your Social Media Marketing Strategy Crumbles

It seems that Google was well able to handle the onslaught of hacker traffic which caused Twitter and Facebook to crumble.

But other sites on the internet (including the blogs that were not getting their normal flow of traffic) purred and hummed along as if nothing was happening.

While the inability to Tweet or interact with Facebook friends was a bit of a hiccup in my day, I took the time to focus on other areas like going to Facebook to spend some time, doing some group activity at LinkedIn, and updated a few of my blog posts. I also began thinking about this one 

One can never rely too heavily on just one or two services to drive the bulk of their traffic, even though when coaching people starting out in social media marketing, it is always recommend focusing in only 2 or 3 social networks at most before branching out.

Well, that day would have been a good time to begin that new branch, or write that new blog post, or update articles to enhance their search engine ranking.

Whatever your social media marketing method of choice, always keep your dependence on specific systems and services at a comfortable level so that if it or your account disappears or if the system is down for extended periods, you do not lose a crippling percentage of your business traffic.

Your Social Media Marketing Strategy is of Growing Importance

Especially now with Google’s latest changes to increase page rank based on social proof, social media marketing strategies are of growing importance.

With that in mind I have enjoyed building up my traffic using TribePro, a free content syndication system, but even that system experienced several hours of downtime due to server troubles at Amazon.

While some people struggle to get their content noticed in a variety of networks, this community is taking it’s members content viral!

Social media marketing strategy choices can be overwhelming, but used correctly they can be extremely effective!