Social Media Marketing Has its Place
Social media marketing has grown to be a standard for promoting most well known products, services and opportunities.
But for home businesses, it is often abused by overzealous marketers, especially by newbies who thwart their own efforts unknowingly.
These guidelines, as expressed by most experts in the internet marketing industry (though not necessarily in this order or format) are highly recommended if you do not want to waste your efforts.
Following these rules for social media marketing will ensure that you get the best return on investment from your social networking efforts, assuming that you already have a strategy and a plan of action.
For a more step-by-step description of how you should get things started, see “Getting Started Properly in Social Media Marketing“.
Basic Social Media Marketing Blueprint
Once you know your target market, your purpose, goal and strategy, your plan of action to implement your social media marketingÂ should follow these guidelines to make the most of your efforts:
1 – Never Spam! Do not abuse new friends and contacts with a pitch or your product or opportunity.
And it is particularly presumptuous and unprofessional to post your product ads or business opportunities on someone’s social networking profile!
It makes you stand out as an amateur, and will get you ignored, un-followed, or worse, blocked.
2 – Personalize your profile – If you want to grow your network of followers and build trust, do not turn your profile into a billboard for your biz-opp and/or product.
You should instead be yourself and personalize your profile with a few things that let people get to know you. And be sure to provide solutions to the problems experienced by your target market!
Building your personal brand takes time and involves a degree of persistence and consistency! Social media marketing starts with ‘social’ for a reason, and you must build trust first and foremost.
3 – Build Relationships – Use social networks to increase your reach, and get to know people through casual personal contact. If you truly plan on long term business relationships, you must allow these relationships to grow naturally.
Relationships come first in social media marketing business comes second! You may have heard the adage that you must build ‘know, like and trust’. Well, this is how you build the ‘know’ part.
4 – Provide Value – To build the ‘like’ part of ‘know, like and trust’, you must provide some kind of value, whether it be educational, entertaining, or enlightening. Even if it is from another source, just give credit to that source! The trust will follow when you provide value with consistency, visibility, and honesty.
5 – Join groups which are part of your target market, and CONTRIBUTE to the groups (and remember Rule #1, DO NOT SPAM!)
6 – Make contacts / friends with people in those groups.
7 – Post your content from your various posts on your blog to your social networks and groups, increasing its SEO by frequent updates. Social networking is one thing but Social Media Marketing requires some work. If your content has value then it will be syndicated.
8 – Comments on members’ posts in group(s) and on their blogs, vote and promote their content. Follow up and thank everyone whoÂ comments on your content, or promotes and helps to syndicate your content!
9 – Stay Visible! – Be persistently consistent with your presence and your message.
10 – Grow your Content Syndication Network through syndication tribes such as TribePro allow you to get your content in front of more eyes by others in the tribe syndicating your content throughout their tribes. Once it is deemed valuable to be syndicated beyond those networks, then your content will have gone viral.
Social Media Marketing with Personal Branding
It may take you a while to develop your personal brand, and to become more confident and consistent.
Getting your social media marketing campaign going is one thing, but it has to be a perpetual, persistent and consistent effort to truly be successful!